M-theory provides a geometric framework to describe a variety of interesting quantum field theories in which the QFT’s arise from Einstein metrics. We motivate a precise definition of this framework which (partly) takes the form of the space of complete, asymptotically conical Ricci flat manifolds in various dimensions. We show how this provides insights into various strongly coupled systems such as non-Abelian gauge theories in four and more dimensions and leads to confining string theories in four and five dimensions. The four dimensional strings can be compared to flux tubes in Yang-Mills theories.